美國市場聚焦

美國市場簡介(2024年)
人口(百萬)
336.7
人均國內生產總值(美元)
86,601
訪港旅客人次
884,262
假期日曆
日
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二
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四
五
六
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31
目標市場分類
按人口劃分
- 按照不同客群的市場潛力分析
- 美國人口:3.391億
- Z世代/ 成功人士:1.422億
- 千禧世代:9150萬
- Z 世代:3050萬
- 美國護照持有者:2190萬
- 亞裔移民:1050萬
- 華裔移民:210萬
- 香港移民:24.88萬
- 2023年入境香港的美國旅客人數
- 549,457人次
- 不同的美國旅客群體
- 年長的Z世代(25歲+)
- 千禧一代
- X世代
- 成功人士
- 商務度假人士
- 富裕人士(HHI 10萬美元 +)
- 特徵
- 首次到訪和再次到訪旅客人數相近
- 關注因素
- 地道體驗
- 美食+夜生活
- 藝術+文化
- 戶外活動+身心健康活動
按地理劃分
- 加州:洛杉磯、三藩市
- 紐約都會地區:紐約州、新澤西州、康涅狄格州
- 伊利諾州:芝加哥
每月更新航班時間表
每週來往香港及美國() | ||
---|---|---|
航空公司 | 航線 | 每週航班班次* |
* 資料或會不時更新
來源:香港民航處
業界活動概覽

主要市場推廣活動
Travel Market Report – Advertorial Series

- B2B advertorials showcasing Wine & Dine Festival and the culinary offerings as well as the promotion of nightlife in Hong Kong
- Results: 27,726 articles read with total impression of 221,663 with 25% open rate
- Articles:
ConnectHK FAM, 6 - 12 November 2023, Hong Kong

- Objective: Seeing is Believing: to be able to develop new products for 2024/25
- Eight tour operators and one trade media participated
United States Tour Operator Association Annual Meeting (USTOA) – 2 - 6 December 2023, Los Angeles

- Share HKTB 2024 marketing strategies & identify co-op marketing partners.
- USTOA tour operator member survey reveals 2024 travel forecast
- One-on-one appointments – 29: Tour Operators (15); Media (5); Suppliers including airlines, consortia and NTO (9)
HKTB/CX - Chicago Relaunch Trade Activities & West Coast Updates

- Trade dinner attended by 40 travel agents and Relaunch Reception attended by 65 Corporate / business & luxury tour operators.
- West Coast Updates
- San Francisco (lunch & learn) – attended by (15) retail agencies/ Los Angeles (afternoon tea) – attended by (13) retail agency owners, consolidators, and mainstream tour operator representatives
Monthly e-Newsletter

Sent out to about 6,000 trade contacts with an average open rate of 38%.
Hello Hong Kong Programmatic Video Campaign (November 2023 - March 2024)

To support the launch of Hello Hong Kong 2, a video campaign to generate awareness that Hong Kong is ready to welcome visitors was kicked off in November. The videos featured Hong Kong activities and high energy to best illustrate travelling to Hong Kong in key gateway markets. To encourage “bizcation” travellers extending their stay, the campaign aimed to inspire their off-hours enjoyment of Hong Kong’s new attractions, restaurants and more.
Results: over 1.3 million completed video views on video networks thus far. The campaign runs until March 2024.