About K11
A global high-end lifestyle brand operator under New World Group, K11 is the world’s first original brand to pioneer the blend of three essential elements of Art • People • Nature.
Art - K11 not only displays a permanent collection of local young artists’ works, but also allows the public to appreciate different local artworks and performance during shopping and leisure through the provision of various multi-dimensional spaces. This can help enhance the communication and exchanges between local artists and the public, nurture habits of art appreciation, and allow young artists to have more opportunities for showcasing their works so as to foster the development of local art.
People - K11 manages, reorganizes and integrates humanity, history and geography of the adjacent regions from various perspectives in different cities. It revitalizes, regenerates and recreates the humanistic experience, art and culture in the regions so as to create a unique K11 multicultural living area.
Nature - Various green design and technology concepts are taken into account in the interior architecture of K11 projects so as to minimize the negative impacts on the natural environment and upgrade the overall quality of urban public premises. Designed with a garden concept, K11 features a multidimensional natural landscape with a variety of local plants, green roof, vertical greening and urban farming, and creates a perfect integration of natural space and local culture so that visitors feel like indulging in an urban oasis and are inspired to consider the intimate relationship between human and nature.
K11 Multicultural Living District: Hong Kong
Located in the heart of Tsim Sha Tsui, K11 District is a shopping arcade with six storeys of total 340,000 square feet floor area, and connecting to Hyatt Regency Hong Kong and The Masterpiece, contemporary-designed apartments. K11 has over 100,000 offices and 10,000 hotel rooms nearby, with Chungking Mansions, HK Museum of Arts, HK Cultural Centre and HK Museum of History as its neighbours. Uniqueness of this district is the fascinating blend of old and new, with K11 as the world’s first Art Mall combining the three essential elements Art ‧People ‧Nature, it becomes the core of multi-cultural dimension in Hong Kong, much like SOHO and Tribeca area in the United States.