IMEX Frankfurt (20-22 May 2014)

HKTB teamed up with 14 Hong Kong trade partners to exhibit at IMEX Frankfurt, an annual worldwide exhibition for incentive travel, meetings and events in Germany, from 20 to 22 May. As one of the most well-established MICE industry events worldwide, the trade show attracted 3,500 exhibitors, 242 media, 3,964 professional buyers and 4,919 visitors. HKTB’s stand attracted around 200 hosted buyer appointments within three days.

HKTB’s participation at IMEX Frankfurt promoted Hong Kong as a premier destination to host MICE events and raised awareness of MEHK’s services to support MICE planners. To further strengthen HKTB’s relationship with Professional Conference Organisers (PCOs), Association Executives and Meeting Planners, HKTB hosted an on-stand cocktail reception and an exclusive dinner for key clients and new contacts.

Other key messages brought to market during the show were the renewed corporate partnership agreement with International Association of Professional Congress Organisers (IAPCO) and the strategic partnership of the Pearl River Delta Alliance.

IMEX 2015 will take place in Frankfurt from 19 to 21 May.