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A unique night-time hotspot in Hong Kong, the one-and-only Temple Street has long been known for its great food, shopping and authentic local culture, which hold unique appeals to visitors that entice them to experience another facet of Hong Kong. The Hong Kong Tourism Board (HKTB) now injects new momentum into this classic traditional hotspot and rolls out a six-month new promotion today (15 December). On top of food stalls offering local flavours, new thematic photo spots will also brighten up the street with local features and ignite vitality to attract locals and visitors to explore the street.
Dr. Pang Yiu-kai, Chairman of HKTB, remarked that Temple Street is an iconic night-time tourism spot of the city, “To respond to the call of ‘Night Vibes Hong Kong’, the HKTB joins hands with merchants of Temple Street in bringing new experiences to the place. Besides promoting Temple Street’s existing experiences and the humanity touch of the community, we will further promote local delicacies in the area and boost the lively night-time ambience of Temple Street with artistic decorations, taking both the local public and visitors on an exploration of the most authentic tastes of Hong Kong. we strongly recommend everyone to visit Temple Street in person for these one-of-akind experiences. At the same time, we also hope our trade partners will develop travel products with Temple Street elements in the future, enabling more visitors to immerse themselves in the unique experience of Hong Kong.”
Mr. Raymond Chan, Chairman of the Yau Ma Tei Temple Street Association of Hawkers and Shop Operators, said, “Temple Street is not only a lively neighbourhood but also a place with diverse experiences where modernity meets traditions. The variety of cuisines and the strong sense of humanity are like a treasure trove for visitors and locals who want to discover the different facets of Hong Kong. In this promotion, we have gathered the shops in Temple Street and the neighbouring areas to bring in a variety of food stalls so that visitors and the local public can get stuffed at the onestop market before going on an in-depth exploration of Temple Street. We are delighted to have the support from various government departments and are grateful to the HKTB for embellishing the Street and initiating the promotion, which motivates the public to visit Temple Street.”
Two Highlights to Infuse Innovations into the Original Tastes of Temple Street
HKTB steps up the promotion of Temple Street experience. Focusing on Temple Street’s unique features, the promotion brings together the elements of food and arts to present a special event and enhance the lively ambience, so as to motivate the public and tourists to revisit the place and attract first-time visitors for a one-an-only evening experience.
- A taste of Temple Street: 22 food stalls and about ten additional stalls offering nostalgic snacks will be set up near the Temple Street archway near Jordan, offering visitors refreshments of various local nibbles, exotic tastes and nostalgic snacks (see appendix for details) before embarking on a local exploration.
- Captivating street decor: HKTB invited local architect Mr. Stanley Siu to design a series of illuminated art installations, road signs and art projections with Hong Kong and Temple Street-themed elements to embellish the area, creating a mesmerising brilliance to brighten up Temple Street in the evening. A lineup of signs is placed along Jordan Road to guide visitors on their visit to Temple Street, allowing them to uncover the surprises.
1. Illuminated art installations:Temple Street-themed illuminated art installations are set up at 11 locations. Look out for neon signs of the Chinese character of fortune, the bat with a coin icon which brings luck and blessings, birds, fish balls, pear-shaped herbal tea container and the spicy crab, and enjoy the artistic side of the local Temple Street culture. Nostalgic Hong Kong-styled elements such as the railway gates are also incorporated in the signs in a modern minimalist design, injecting a refreshing impression to the traditional Temple Street culture.
2. Signature road signs:Artistic elements are added to existing road signs. For instance, cartoon icons of the Temple Street archway, claypot rice, spicy crabs are added to the street signs to provide visitors with information in a playful air, making them an excellent photo option.
3. Art projections: Art projections will brighten up your steps along Temple Street with lanterns, birds and other icons that showcase the unique life in Temple Street. With many visitors including the Tin Hau Temple as one of their checkpoints, one of the projections features a Chinese character symbolising bliss to bestow blessings upon visitors.
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Extended hours for Tin Hau Temple Complex, Yau Ma Tei on Saturdays
With the support of the Tung Wah Group of Hospitals, the century-old Tin Hau Temple Complex, Yau Ma Tei, which is a declared monument in Hong Kong, will extend its opening hours every Saturday from 5pm to 10pm to add a cultural touch to the nighttime vibes of Temple Street.
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Stepping up promotion to Mainland and overseas travellers
The HKTB will step up promotion on its website and publish creative videos, leveraging various video streaming and social media platforms such as YouTube, Xiaohongshu, WeChat to maximise the publicity effect. For instance, Xiaohongshu bloggers and Hong Kong-based bloggers from the Mainland are invited to explore Temple Street in person for first-hand experiences, and then share these experiences of traditional culture, new surprises of food and art, as well as the community’s human touch to visitor source markets on the Mainland and overseas to invite travellers to Hong Kong.
The HKTB thanks the Yau Ma Tei Temple Street Association of Hawkers and Shop Operators, merchants and residents in the community, and the government departments and electricity company involved for their support and co-operations, so that the promotion can be rolled out smoothly.
Appendix
1) A taste of Temple Street
Time: 2pm – 11pm
Location: Near Temple Street Archway (Jordan Road entrance)
22 food stalls and about ten additional stalls offering different local nibbles, exotic tastes and nostalgic snacks.
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Local nibbles
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Hong Kong boasts a diverse choice of local nibbles such as fried stuffed three treasures, imitation shark fin soup, nostalgic dim sum, beef offal stew, fish balls, siu mai, fried chitterlings, fresh juice, snake soup and Chinese savoury sticky rice, all of which are locals’ favourites. Don’t miss out on trying the local nibbles in the authentic Temple Street neighborhood!
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Exotic tastes
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In addition to local creations, Temple Street is also a good place to savour exotic tastes such as Turkish coffee, lamb racks in French style, cuttlefish cakes, turnip cakes, hamburgers, Shanghainese pan-fried buns, scallion pancakes, Pakistani BBQ, Nepalese grills, crispy schublig sausages, wagyu kushiyaki, barbeques and oyster omelettes.
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Nostalgic snacks
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Glutinous rice pudding with red beans, candy and coconut wrap, dragon's beard candy, deuk deuk tong, popcorn, pickled fruits, licorice olive, mochi and many more nostalgic flavours await you in Temple Street.
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2) Captivating street decor
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Illuminated art installations
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11 illuminated art installations are placed at various locations, adorned with patterns inspired by nostalgic Hong Kong elements such as the railway gates recreated in a modern, minimalist way to inject innovation into the time-tested Temple Street culture.
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Pawn shop sign with “Temple Street” name
(junction of Jordan Road/ Kansu Street and Temple Street)
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Mahjong motif of “Fortune”
(junction of Saigon Street and Temple Street)
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Pear-shaped herbal tea container
(junction of Pak Hoi Street and Temple Street)
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Fish balls
(junction of Pak Hoi Street and Temple Street)
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Spicy crab
(junction of Nanking Street and Temple Street)
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Natural Beauty at Temple Street
(junction of Ning Po Street and Temple Street)
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Chinese character of “Bliss”
(Yau Ma Tei Community Centre Rest Garden)
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Chinese lantern
(Yau Ma Tei Community Centre Rest Garden)
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Birds at the Rest Garden
(Yau Ma Tei Community Centre Rest Garden)
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Signature road signs
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Artistic elements are added to existing road signs, with cartoon icons of the Temple Street archway, claypot rice and herbal tea, making it both informative and playful.
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Illuminated signs are also placed along the streets nearby to indicate the direction leading toward Temple Street. Other illuminated fun-filled patterns also decorate the railings
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Junction of Temple Street and Nanking Street
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Jordan Road towards Temple Street
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Art projections
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Art projections will brighten up your steps along Temple Street with lanterns, birds and other icons that showcase the unique life in Temple Street. With many visitors including the Tin Hau Temple as one of their checkpoints, one of the projections features a Chinese character symbolising bliss to bestow blessings upon visitors.
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Scattered along Temple Street and Yau Ma Tei Community Centre Rest Garden
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Creative arts
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Artistic motifs of local Hong Kong style embellish the electricity distribution boxes at various locations in Temple Street and the planters of the Yau Ma Tei Community Centre Rest Garden, highlighting the unique experiences, culture and collective memories of Temple Street.
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Near the Temple Street archway near Jordan and Yau Ma Tei Community Centre Rest Garden
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