American Society of Association Executives (ASAE) Springtime Expo - May 15, 2014 (Washington, DC)

The MEHK USA team participated in the American Society of Association Executives (ASAE) Springtime Expo on May 15, 2014.  As the only Asian NTO designated as an ASAE Event Partner, MEHK builds on its strong relationship with the leading US trade associations and professional societies for meetings, conventions and association executives.

With over 2,000 total attendees, Hong Kong was the only international destination represented in the show outside of North America. MEHK/Hong Kong Tourism Board is also a member of the prestigious ASAE International Section Council, a highly influential and exclusive committee.

MEHK's partnership with ASAE is the highly successful cornerstone of the US meetings and conventions strategy. The partnership provides “total access” to signature events, trade shows, publications, websites, and proprietary marketing lists of key decision makers for maximum visibility and ROI.  Furthermore MEHK and Hong Kong is positioned as “The World’s Meeting Place” in the international marketplace through participation in key signature events.