In collaboration with popular social media platform SINA Weibo, HKTB has launched the “Hong Kong Value Offer” mobile app to promote QTS-accredited merchants. The app will encourage Mainland users to visit participating merchants during their stay in Hong Kong by providing special information on products and offers.

QTS-accredited merchants interested in leveraging this fast-growing social network and its four hundred million registered users can contact QTS Merchant Recruitment and Marketing Team of DT Communications Asia Pacific at 3696 6926 or by email at qts-weibo@dt-asia.com for more details. The app can be downloaded from Google Play (Android) or the App Store (iOS).

HKTB’s efforts to encourage visitor patronage for QTS-accredited merchants paid off again when it successfully lined up partnerships with American Express and Visa International at the Hong Kong Wine & Dine Month and Hong Kong WinterFest. These two mega events, held on 8 November 2013 – 15 January 2014 and 15 December 2013 – 28 February 2014 respectively, featured spending stimulation programmes in which participating QTS merchants provided attractive offers to American Express and Visa International cardholders. Merchants were able to receive extensive marketing opportunities and social media exposure, along with a boost in sales.