Following the success of the promotions launched under the “Matching Fund for Overseas Tourism Promotion by Tourist Attractions (MFTA)” Scheme between November 2015 and March 2016, the 2nd round of the Scheme is now open for application.
The 2nd round of the MFTA scheme aims at facilitating tourist attractions’ overseas promotional work from mid-June until December 2016 to raise the awareness of visitors towards Hong Kong attractions. With respect to approved application, the Hong Kong Tourism Board will provide marketing and promotion funding support to the attractions to develop marketing promotional activities in overseas source markets.
Applicants may develop promotion plans and activities that encompass other tourism and tourism-related industry partners, including but not limited to airlines, hotels, travel agencies, tour operators, retail and catering partners.
Eligibility Criteria
An “applicant” refers to a company which directly operates a tourist attraction in Hong Kong, except facilities of the following categories:
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1.
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Sightseeing tours and sightseeing transportation (e.g. tours or sightseeing by bus, rickshaw, tram, harbour ferry or cruise, etc.) ;
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2.
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Government wholly-owned or run entities (e.g. LCSD’s facilities such as museums, the Hong Kong Zoological and Botanical Garden; AFCD’s facilities such as the Hong Kong Wetland Park, the Hong Kong Geopark, etc.);
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3.
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Exhibitions and galleries or venues, including those where events are held on ad-hoc basis and/or not held year-round as tourist facilities.
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Scope of Funding
The MFTA funding provided should solely be used to support marketing and promotion of attractions in overseas markets. The total funding contribution to the promotion plan shall be capped at HK$2,000,000 or 50% of the total marketing and promotion costs of each application, whichever is the lower. The applicants will be required to provide funding from their own sources and/or other sources which will amount to at least 50% of the total marketing and promotion costs per application.
Application Procedures
Please download the “Application Form” and submit it together with all the required documents to the Secretariat, MFTA by post or in person at Hong Kong Tourism Board, 9th - 11th Floors, Citicorp Centre, 18 Whitfield Road, North Point, Hong Kong on or before 16 May 2016 (Monday).
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Guide to Application:
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Click here
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Deadline:
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16 May 2016 (Monday)
(Late application or application with incomplete details will not be considered.)
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Enquires:
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Mr Alec Chan, Senior Manager, Trade Development
Tel: 2807 6231
E-mail: mfta@hktb.com
Ms Yeeman Lee, Assistant Manager, Trade Development
Tel: 2807 6265
E-mail: mfta@hktb.com
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We look forward to your participation and continuous contribution to our tourism industry.
Yours sincerely,
Business Development Team
Hong Kong Tourism Board
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cc:
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Chairman and Executive Director, Travel Industry Council of Hong Kong
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Executive Vice President, Hong Kong Association of Amusement Parks and Attractions
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