Riding on the success of last year’s Hong Kong Mid-Autumn Festival which attracted some 400,000 local residents and visitors, generating a HK$8million worldwide publicity, the Hong Kong Tourism Board (HKTB) will again launch the "Hong Kong Mid-Autumn Festival" campaign from 27 September to 2 October this year. Highlights of this mega event are:

Lee Kum Kee Lantern Wonderland
The biggest of all lanterns in town is the Giant Lantern which is going to be showcased at Victoria Park.  Created according to the winning design of the competition organised by the HKTB, the Giant Lantern with colourful LED light and sound effect is set to be the centerpiece of the celebrations.

Mid-Autumn Market
Newly added to the Mid Autumn Festival celebrations at Victoria Park, the “Mid-Autumn Market” offers Mid-Autumn festival goodies, handcrafts and festival-related workshops for visitors to get a taste of the Chinese culture.

Lantern Corridor
Another new element is the Lantern Corridor at Victoria Park, a walkway illuminated with strings of decorative lantern display.

Tai Hang Fire Dragon Dance (29 September – 1 October)
Tai Hang Fire Dragon Dance has been inscribed on the third national list of “Intangible Cultural Heritage” by the Ministry of Culture in China since 2011. This event goes on for three days with 300 performers and 72,000 incense sticks to form a 67-metre-long dragon studded with thousands of burning joss sticks. The “fire dragon” will wend its way through the back streets of Tai Hang. In the evening of the Mid-Autumn Festival on 30 September, the route for the Fire Dragon Dance will be extended to Victoria Park where visitors can have a close encounter of this spectacular performance.

Special Arrangement for Visitors
To facilitate visitors to join in the Festival, the following privileges are offered to trade partners for free from 27 September to 2 October:

1. Moon cake redemption coupons: each coupon entitles a visitor to redeem a mini moon cake as a festive gift.  Redemptions can be done at the Moon Cake Redemption Counter located at the Mid-Autumn Market at Victoria Park. 
2. Special arrangement for tour coach: three pick up and drop off points for tour coaches are arranged on event days from 6:30pm to 11pm. Locations are the Hing Fat Street Car Park (outside Victoria Park Swimming Pool Complex, maximum five coaches per hour), Tung Lo Wan Road and Moreton Terrace.  Please refer to Event Details for location map.

To enjoy the above privileges, please indicate your group participation by returning the reply form by 14 September.

Trade Co-op Opportunity
If you are interested in leveraging HKTB’s year round promotional platforms to roll out initiatives, please complete and return the Trade Coop Proposal Form to HKTB. Should you have further enquiries on other trade coop opportunities, please contact James Tung, Senior Manager, Trade Development (Tel: 2807 6354 / E-mail: james.tung@hktb.com).

Thank you for your support in promoting the fantastic Hong Kong Mid-Autumn Festival celebrations to our visitors.

Yours sincerely,

Patrick Kwok
General Manager
Business Development