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| MAY 2025 ISSUE |
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Innovating with Diverse Opportunities
As we step into the second quarter of 2025, the Hong Kong Tourism Board (HKTB) continue to maintain close partnership with our valued trade partners. From the Tourism Overview in March and the 2025 WTCF Hong Kong Fragrant Hills Tourism Summit, which was held in Hong Kong for the first time, to the success of “Hong Kong Super March” thematic promotion, our industry is yielding the fruits of the diligence and concerted efforts of both HKTB and our tourism industry players.
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Pooling Minds Together for Brighter Tourism Development
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HKTB hosted the 2025 Tourism Overview in March under the theme “Partnering for Success, Shaping the Future”. The event attracted over 1200 representatives from local travel agents, attractions, hotels, airlines, retailers, F&B, the MICE and cruise sectors, and tourism students at local tertiary education institutes to explore the new tourism trends. |
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| Similarly, the 2025 WTCF Hong Kong Fragrant Hills Tourism Summit, which was held in Hong Kong for the first time, was concluded in success. the Summit has gathered around |
| 800 local and international guests from over 40 countries and more than 60 cities, including city mayors, deputy mayors, representatives of tourism organisations and tourism authorities, industry leaders, and tourism-related stakeholders, broadening the horizons for the travel trade and underscoring Hong Kong’s role as an international tourism hub. |
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“Hong Kong Super March” Opens Up Business Opportunities
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This year, HKTB strategically launches different thematic promotions according to seasons and months, with the “Hong Kong Super March” as the maiden campaign. featuring a wide range of sports and cultural events in March, as well as travel guides and special offers from the travel trade, the global publicity campaign maximised the benefits of the |
| events and created more business opportunities with the trade, which were very positively received. |
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Navigating Tourism Landscape Ahead Together
With the official opening of the Kai Tak Sports Park in March, Hong Kong will host more international sports events, concerts and entertainment. HKTB is prepared to work with you to attract the world's travellers to Hong Kong by bundling exciting international events with Hong Kong's unique travel experiences. Together, let us navigate the tourism landscape ahead for greater success. |
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| Tourism Insights |
| Discover the latest tourism trends |
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| Industry News |
Hong Kong First Hosts WTCF Hong Kong Fragrant Hills Tourism Summit in 2025
A Milestone for Shaping New Era with Tourism City Branding |
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HKTB’s “Hong Kong Tourism Overview 2025”
Partnering for Success, Shaping the Future |
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A New Era of Data-Driven Insights for the Tourism Industry
New Features on PartnerNet Helps Trade Partners Grasp Latest Trends |
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| Hong Kong Tourism Board (HKTB) will continue to support the industry by extending the full waiver of participation fees, assisting all Hong Kong trade partners in participating in upcoming trade Activities. |
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Hong Kong Tourism Board,
9th - 11th Floors, Citicorp Centre,
18 Whitfield Road, North Point, Hong Kong
Updated 1 January 2025 |
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