홍콩관광청이 전개하고 있는 최신 마케팅 활동 및 업계지원활동들을 소개합니다.
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| 20 Feb 2026 | HKTB “Cathay International Chinese New Year Night Parade” Concludes Successfully Floats and Performers to Visit Around the City, including Kai Tak, Starting Tomorrow to Extend the FestivitiesKicking off the series of festive celebrations was the leading event, the HKTB “Cathay International Chinese New Year Night Parade”, which successfully concluded in Tsim Sha Tsui tonight (the first day of the Year of Horse) under the theme “Best Fortune. World Party”. |
| 16 Feb 2026 | HKTB Announces Provisional Visitor Arrivals for January 2026The Hong Kong Tourism Board (HKTB) announced that the provisional visitor arrivals for January this year reached 4.81 million. |
| 11 Feb 2026 | HKTB Opens First Visitor Service Centre Dedicated to MICE Visitors to Enhance Travel ExperienceThe Hong Kong Tourism Board (HKTB) today officially launched its new Visitor Centre at the Hong Kong Convention and Exhibition Centre (HKCEC) in Wan Chai. This marks HKTB’s first dedicated visitor centre for MICE (Meetings, Incentives, Conferences and Exhibitions) travellers at a major conference and exhibition venue in Hong Kong. |
| 28 Jan 2026 | HKTB “Cathay International Chinese New Year Night Parade” Kicks Off Year of the Horse Celebrations Inviting Visitors to Experience “Everywhere A Wish” Across a Citywide Festive Line-upChinese New Year is traditionally Hong Kong’s grand festival, featuring a series of vibrant and diverse activities, including Chinese New Year flower markets, prayers at Wong Tai Sin Temple and Che Kung Temple, the night parade, Victoria Harbour fireworks and the Year of the Horse Raceday. This year, the Hong Kong Tourism Board (HKTB) has adopted “Everywhere A Wish” as the theme, inviting visitors from around the world to come to the city to experience the joy and start a blessed new year. |
| 26 Jan 2026 | Discover Hong Kong’s Newest QTS Gems: Accredited Merchants Redefining Quality Tourism ExcellenceThe Quality Tourism Services (QTS) Scheme continues to set the standard for exceptional service in Hong Kong, recognizing businesses that go above and beyond for both visitors and locals. Click to view a list of newly accredited quality merchants. |
| 22 Jan 2026 | Master Chefs Lead the Way: Explore Great Tastes Everywhere in Hong Kong HKTB Invites 50+ Master Chefs to Debut a Gourmet Guide Showcasing Hong Kong’s Delicious Flavours to the WorldTo promote the local foodscape and strengthen its tourism appeal, the Hong Kong Tourism Board (HKTB), in partnership with the Chinese Culinary Institute (CCI), a member of the Vocational Training Council (VTC), has launched the first-ever “Taste Hong Kong” Gourmet Guide. |
| 19 Jan 2026 | HKTB Announces that 49.9 Million Visitors Received in Hong Kong in 2025The Hong Kong Tourism Board (HKTB) announced that the provisional full-year visitor arrivals for 2025 reached 49.9 million, representing a 12% year-on-year increase. Visitor arrivals in December 2025 recorded 4.65 million, up 9% compared to the same period in 2024. |
| 13 Jan 2026 | HKTB Welcomes the Deployment of The Ritz-Carlton Yacht Collection’s Luxury Yacht Luminara to Hong Kong as Turnaround Port 2025 Total Cruise Passenger Throughput Grows by 20% Year-on-YearLuminara, the newest superyacht from The Ritz-Carlton Yacht Collection, made its maiden call in Hong Kong today (13 January). The Hong Kong Tourism Board (HKTB) welcomed Luminara's inaugural arrival in the city, marking the yacht’s deployment from Hong Kong as a turnaround port. |