HKTB Online Support(Intl.)
研究及统计打印

澳洲及新西兰市场聚焦

澳洲及新西兰市场简介(2024年)

人口(百万)

澳洲
26.9
新西兰
5.3

人均国内生产总值(美元)

澳洲
65,966
新西兰
47,072

访港旅客人次

澳洲
370,857
新西兰
66,163
数据来源:世界银行(2024年12月);国际货币基金组织(2024年10月); 香港入境事务处

旅游统计资料库

设定

客源地区及市场
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至:
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* 欲查阅详细旅游统计资料库, 请参考旅游市场表现

假期日历

设定

地区及市场
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目标市场分类

按人口划分
  • 喜欢结交朋友的旅客
  • 寻求刺激的旅客(年龄25-40岁)
  • 寻求体验的旅客(年龄40岁+)
按地理划分
  • 主要地区:新南威尔士州、维多利亚州
  • 第二主要地区:昆士兰州、新西兰
  • 第三主要地区:西澳

每月更新航班时间表

每周来往香港及澳洲及新西兰(
航空公司 航线 每周航班班次*

* 资料或会不时更新

来源:香港民航处

业界活动概览


主要市场推广活动

Destination Webinar – Discover Hong Kong Series (2023)

A monthly live webinar series was conducted with Hong Kong trade partners providing up-to-date information on hotels, theme parks, experiences, and products. An average of around 200 registrations per month achieved.


Hello Hong Kong Trade Updates Events – Sydney, Auckland & Perth

Conducted a series of face-to-face Hong Kong Updates with trade partners, Hong Kong hoteliers and DMCs, as well as consultants from key retail agents to highlight the latest happenings in 香港及promote the Hello Hong Kong campaign.


Trade Media Content Partnership – KarryOn, Traveltalk & Travel Daily (November - December 2023)

Conducted a trade media blitz partnership in Australia and Hong Kong in November and December to promote the Wine & Dine Festival and local nightlife and core experiences. The partnership included content pages, eDM, social media and video content.


Trade Newsletter – Australia & New Zealand

Ensuring the travel trade are up to date with the latest happenings in Hong Kong as well as continued engagement. Covered various Hello Hong Kong core experiences, as well as new developments, local activities and inspiring videos.


Tactical Coops – Australia & New Zealand

Ongoing through the year. Tactical campaigns with the likes of Expedia, Webjet and Infinity Holidays.


Familiarisations

Organise familiarisations in collaboration with partners throughout the year:

  • Australia (October): co-host with Cathay Pacific Airways and Shangri-La Hotels targeting high-end segments.
  • Supported other familiarisation trips that were not co-hosted by HKTB with ground activities.

推荐统计刊物

香港旅发局
年度业务简报
24/25Arrow

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