HKTB Online Support(Intl.)
研究及统计打印

德国市场聚焦

德国市场简介(2024年)

人口(百万)

83.0

人均国内生产总值(美元)

55,521

访港旅客人次

168,115
数据来源:世界银行(2024年12月);国际货币基金组织(2024年10月); 香港入境事务处

旅游统计资料库

设定

 
期间:
由:
-
  • -
-
  • -
-
  • -
至:
-
  • -
-
  • -
-
  • -
 

* 欲查阅详细旅游统计资料库, 请参考旅游市场表现

假期日历

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
 
 

目标市场分类

按人口划分
  • 成功人士(年龄>46岁)
  • 年轻人/中层人士(年龄21-45岁)
按地理划分
  • 德国:8430万
  • 奥地利:910万
  • 瑞士:890万

每月更新航班时间表

每周来往香港及德国(
航空公司 航线 每周航班班次*

* 资料或会不时更新

来源:香港民航处

业界活动概览


主要市场推广活动

Strategic Airline Partnership with Lufthansa

Roadshow with 200+ top Lufthansa accounts in October

  • in 4 key cities: Berlin, Hamburg, Frankfurt and Munich

Lufthansa: CEO Fam Trip end of Nov

  • Participants: TUI Cruises, Hapag Lloyd Cruises, Windrose Finest Travel, AER, MSC Cruises, TUI
  • Very positive feedback received and further discussions for potential trade cooperations to drive arrivals to follow.

Asia Workshop in November in Zurich, Switzerland

  • The leading B2B trade and networking event for Asia specialists in Swiss market was attended by 280 travel agents and trade partners, which is seen as a promising sign for the great interest in Asia, especially considering the decrease in staff by 20% in the Swiss travel industry due to covid. Especially Japan, Thailand, Indonesia and Vietnam are high in demand.
  • HKTB destination presentation on grand stage and networking at HKTB booth in the marketplace
  • Overall, the findings from this event encourage us to further explore this market with its strong outbound business and high spend per passenger.

Tactical coop with the tour operator Journaway

  • With launch as “Black Friday Promotion” the campaign is a multi-destination promotion to Hong Kong + Japan leveraging on Japan as a popular destination in the market to drive arrivals to HK. Two more travel deals are planned for 2024.

TV episode by Galileo Xplorer

  • featuring Hong Kong attractions like star ferry, peak tram, Happy Valley and cha cha teng.

Hello Hong Kong

  • Broadcast on McDonald’s TV network in 690 branches across Germany in September to October

Media coop with Cathay Pacific

  • Print + online article in Falstaff magazine as part of first post-pandemic media coop with Cathay Pacific featuring Nightlife, Culinary and Wine & Dine Festival

推荐统计刊物

香港旅发局
年度业务简报
24/25Arrow

回页顶
By continuing to use this site, you agree to its use of cookies. Find out more about cookies here
Accept Cookie
Loading...