德国市场聚焦

德国市场简介(2024年)
人口(百万)
83.0
人均国内生产总值(美元)
55,521
访港旅客人次
168,115
假期日历
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目标市场分类
按人口划分
- 成功人士(年龄>46岁)
- 年轻人/中层人士(年龄21-45岁)
按地理划分
- 德国:8430万
- 奥地利:910万
- 瑞士:890万
每月更新航班时间表
每周来往香港及德国() | ||
---|---|---|
航空公司 | 航线 | 每周航班班次* |
* 资料或会不时更新
来源:香港民航处
业界活动概览

主要市场推广活动
Strategic Airline Partnership with Lufthansa

Roadshow with 200+ top Lufthansa accounts in October
- in 4 key cities: Berlin, Hamburg, Frankfurt and Munich

Lufthansa: CEO Fam Trip end of Nov
- Participants: TUI Cruises, Hapag Lloyd Cruises, Windrose Finest Travel, AER, MSC Cruises, TUI
- Very positive feedback received and further discussions for potential trade cooperations to drive arrivals to follow.
Asia Workshop in November in Zurich, Switzerland

- The leading B2B trade and networking event for Asia specialists in Swiss market was attended by 280 travel agents and trade partners, which is seen as a promising sign for the great interest in Asia, especially considering the decrease in staff by 20% in the Swiss travel industry due to covid. Especially Japan, Thailand, Indonesia and Vietnam are high in demand.
- HKTB destination presentation on grand stage and networking at HKTB booth in the marketplace
- Overall, the findings from this event encourage us to further explore this market with its strong outbound business and high spend per passenger.
Tactical coop with the tour operator Journaway

- With launch as “Black Friday Promotion” the campaign is a multi-destination promotion to Hong Kong + Japan leveraging on Japan as a popular destination in the market to drive arrivals to HK. Two more travel deals are planned for 2024.
TV episode by Galileo Xplorer

- featuring Hong Kong attractions like star ferry, peak tram, Happy Valley and cha cha teng.
Hello Hong Kong

- Broadcast on McDonald’s TV network in 690 branches across Germany in September to October
Media coop with Cathay Pacific

- Print + online article in Falstaff magazine as part of first post-pandemic media coop with Cathay Pacific featuring Nightlife, Culinary and Wine & Dine Festival