Strategic Airline Partnership with Lufthansa

Roadshow with 200+ top Lufthansa accounts in October

• in 4 key cities: Berlin, Hamburg, Frankfurt and Munich

Lufthansa: CEO Fam Trip end of Nov

• Participants: TUI Cruises, Hapag Lloyd Cruises, Windrose Finest Travel, AER, MSC Cruises, TUI
• Very positive feedback received and further discussions for potential trade cooperations to drive arrivals to follow.

Asia Workshop in November in Zurich, Switzerland

• The leading B2B trade and networking event for Asia specialists in Swiss market was attended by 280 travel agents and trade partners, which is seen as a promising sign for the great interest in Asia, especially considering the decrease in staff by 20% in the Swiss travel industry due to covid. Especially Japan, Thailand, Indonesia and Vietnam are high in demand.
• HKTB destination presentation on grand stage and networking at HKTB booth in the marketplace
• Overall, the findings from this event encourage us to further explore this market with its strong outbound business and high spend per passenger.

Tactical coop with the tour operator Journaway

• With launch as “Black Friday Promotion” the campaign is a multi-destination promotion to Hong Kong + Japan leveraging on Japan as a popular destination in the market to drive arrivals to HK. Two more travel deals are planned for 2024.

TV episode by Galileo Xplorer

• featuring Hong Kong attractions like star ferry, peak tram, Happy Valley and cha cha teng.

Hello Hong Kong

• Broadcast on McDonald’s TV network in 690 branches across Germany in September to October

Media coop with Cathay Pacific

• Print + online article in Falstaff magazine as part of first post-pandemic media coop with Cathay Pacific featuring Nightlife, Culinary and Wine & Dine Festival

Influencer coop

• Instagram reel published by voyagefox focusing on great outdoors