HKTB Online Support(Intl.)
研究及统计打印

南韩市场聚焦

南韩市场简介(2024年)

人口(百万)

51.6

人均国内生产总值(美元)

36,132

访港旅客人次

854,873
数据来源:世界银行(2024年12月);国际货币基金组织(2024年10月); 香港入境事务处

旅游统计资料库

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* 欲查阅详细旅游统计资料库, 请参考旅游市场表现

假期日历

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目标市场分类

按人口划分
  • 年轻人
    • 主要外游群体(年龄约为 20-30多岁)
    • 喜欢自由行和一地多游
    • 最不受经济情况影响
    • 最不受选举影响
    • 互联网、智能手机和社交网络深度用户
    • 感兴趣的领域:时装、电视剧、潮流好物、高级餐饮、玩乐
  • 中年女士(年龄约为40 岁)
    • 增长速度最快:40多岁 (+17.4%) > 30多岁(+11.8%)
    • 在经济衰退的背景下成为主要消费群体
    • 生活模式变化:以往偏重子女 → 更懂得投资自己,重视生活品质
按地理划分
  • 主要市场:首尔、釜山
  • 次要市场:大邱、光州、济州岛

每月更新航班时间表

每周来往香港及韩国(
航空公司 航线 每周航班班次*

* 资料或会不时更新

来源:香港民航处

业界活动概览


主要市场推广活动

Joint Trade Seminar in Busan with MGTO (September 2023)

The first physical seminar in Busan held after the pandemic had 52 attendees from 25 travel agencies. It was co-arranged by MGTO and supported by HK Express and Air Busan. HKTB shared updates on Hong Kong’s attractions, new hotels, and marketing ideas for the “Hello Hong Kong” campaign.


TV Homeshopping Co-op for Hello Hong Kong Campaign (July – December 2023)

Conducted a tactical coop campaign with seven travel agencies to sell an upscale but value-for-money Hong Kong tour package after Hong Kong's full reopening. The tour packages have included visits to HK Neighbourhoods, Old Town Central, and sampling local delicacies, with the Hello HK message on various airlines.


Trade Coop with travel agencies for Hong Kong Wine & Dine Festival (September – October 2023)

Develop Hong Kong Wine & Dine Festival products with package travel agencies in Korea and encourage Korean consumers to come and indulge in the first full-pledged outdoor event, Hong Kong Wine and Dine Festival, after the pandemic.


Busan International Travel Fair (BITF) (5 - 8 October 2023)

Participated in the first BITF after the pandemic targeting people from Busan and the surrounding regions. The fair also offered networking opportunities for travel industry to connect with customers and partners in Busan and Gyeongnam Area. Hong Kong booth was set up to promote "Hello Hong Kong 2.0" branding, Wine & Dine Festival and Romantic Atmosphere of Hong Kong to entice visitors to Hong Kong to experience winter season romantic ambience.

  • No. of visitors: 39,808 pax
  • No. of participating companies: 37 countries and NTOs, 265 companies
  • No. of booth: 408

Trade agents Familiarisation Tour (1 - 4 December 2023)

The first physical familiarization tour since the pandemic invited prominent travel agencies and OTAs to explore the latest Hong Kong:

  • 13 travel agents joined the fam tour, accompanied by one escort from CX Korea.
  • Make introduction and let them experience the new tourism attractions such as West Kowloon, HK Disneyland (The Frozen Land), Water World, the 6th generation Peak Tram, and new thematic programs.

HKSF AD campaign – Harbour Chill Carnival (July - August 2023)

Drive interest in summer travel to Hong Kong with content from the Hong Kong Harbor Chill Carnival. IG/FB ads: Image & video ad with Harbor Chill Carnival content and KOL's IG reels (26 July- 31 August 2023).

  • Ad campaign featuring HKSF with achieved 1.9M Impressions.

推荐统计刊物

香港旅发局
年度业务简报
24/25Arrow

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