HKTB Online Support(Intl.)
研究及统计打印

美国市场聚焦

美国市场简介(2024年)

人口(百万)

336.7

人均国内生产总值(美元)

86,601

访港旅客人次

884,262
数据来源:世界银行(2024年12月);国际货币基金组织(2024年10月); 香港入境事务处

旅游统计资料库

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* 欲查阅详细旅游统计资料库, 请参考旅游市场表现

假期日历

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目标市场分类

按人口划分
  • 按照不同群体的市场潜力分析
    • 美国人口:3.391亿
    • Z世代/ 成功人士:1.422亿
    • 千禧世代:9150万
    • Z 世代:3050万
    • 美国护照持有者:2190万
    • 亚裔移民:1050万
    • 华裔移民:210万
    • 香港移民:24.88万
  • 2023年入境香港的美国旅客人数
    • 549,457人次
  • 不同的美国旅客群体
    • 年长的Z世代(25岁+)
    • 千禧一代
    • X世代
    • 成功人士
    • 商務度假人士
    • 富裕人士(HHI 10万美元+)
  • 特征
    • 首次到访和再次到访旅客人数相近
  • 关注因素
    • 地道体验
    • 美食+夜生活
    • 艺术+文化
    • 户外活动+身心健康活动
按地理划分
  • 加利福尼亚州:洛杉矶、旧金山
  • 纽约都会地区:纽约州、新泽西州、康涅狄格州
  • 伊利诺伊州:芝加哥

每月更新航班时间表

每周来往香港及美国(
航空公司 航线 每周航班班次*

* 资料或会不时更新

来源:香港民航处

業界活動概覽


主要市场推广活动

Travel Market Report – Advertorial Series


ConnectHK FAM, 6 - 12 November 2023, Hong Kong

  • Objective: Seeing is Believing: to be able to develop new products for 2024/25
  • Eight tour operators and one trade media participated

United States Tour Operator Association Annual Meeting (USTOA) – 2 - 6 December 2023, Los Angeles

  • Share HKTB 2024 marketing strategies & identify co-op marketing partners.
  • USTOA tour operator member survey reveals 2024 travel forecast
  • One-on-one appointments – 29: Tour Operators (15); Media (5); Suppliers including airlines, consortia and NTO (9)

HKTB/CX - Chicago Relaunch Trade Activities & West Coast Updates

  • Trade dinner attended by 40 travel agents and Relaunch Reception attended by 65 Corporate / business & luxury tour operators.
  • West Coast Updates
    • San Francisco (lunch & learn) – attended by (15) retail agencies/ Los Angeles (afternoon tea) – attended by (13) retail agency owners, consolidators, and mainstream tour operator representatives

Monthly e-Newsletter

Sent out to about 6,000 trade contacts with an average open rate of 38%.


Hello Hong Kong Programmatic Video Campaign (November 2023 - March 2024)

To support the launch of Hello Hong Kong 2, a video campaign to generate awareness that Hong Kong is ready to welcome visitors was kicked off in November. The videos featured Hong Kong activities and high energy to best illustrate travelling to Hong Kong in key gateway markets. To encourage “bizcation” travellers extending their stay, the campaign aimed to inspire their off-hours enjoyment of Hong Kong’s new attractions, restaurants and more.

Results: over 1.3 million completed video views on video networks thus far. The campaign runs until March 2024.


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年度业务简报
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