Fostering Branding and Business Opportunities for QTS Merchants

The Hong Kong Tourism Board (HKTB) is focused on excellence in service and creating more channels for QTS-accredited merchants to promote their brand and maximise their exposure. Below are some highlights of the benefits QTS merchants enjoyed in the past few months.

Promoting Quality Tourism Services in Overseas Markets
Enhancing Service Standard
Stimulating Visitor Spending
Strengthening the Digital Marketing Platforms

Promoting Quality Tourism Services in Overseas Markets

Hong Kong Quality Tourism Services Promotional Week in Jilin: HKTB and Quality Tourism Services Association (QTSA) jointly organised the “Hong Kong Quality Tourism Services Promotional Week” in Changchun, Jilin during 7-12 July to promote the QTS Scheme in Northern China. It showcased quality products from 11 QTS-accredited merchants, and featured exhibitions and interactive games to enhance consumers’ knowledge about the Scheme.

Promotion via Xinhua News Agency in Mainland China: In view of recent cases of retailers using dishonest sales tactics and to reinforce shopping confidence in Hong Kong, HKTB invited the Xinhua News Agency to encourage visitors to patronise QTS-accredited merchants and share smart shopping tips in Hong Kong on its TV news programme.

Advertorial in Lifestyle Magazine: To introduce a unique Hong Kong experience to Mainland visitors, six QTS-accredited merchants of premium brands were featured in the 2015 January and February issues of Lifestyle Magazine, a popular lifestyle magazine in China.

Travel Guidebooks for Korean Visitors: 100,000 copies of Korean language guidebooks featuring Hong Kong mega events were specially produced for distribution to visitors who have purchased tours or packages to Hong Kong. It also includes various discount coupons and attractive offers provided by QTS-accredited merchants.

Enhancing Service Standard

Outstanding QTS Merchant & Service Staff Awards 2015: HKTB honoured QTS-accredited merchants and their staff for their contributions in promoting quality tourism services at the Outstanding QTS Merchant & Service Staff Awards 2015 Prize Presentation Ceremony held on 4 May. In addition, a series of marketing activities were arranged from May to September in order to recognise the award-winning merchants and service staff.

American Express “Quality Services” Seminar: HKTB supported the “Innovative Service & Selling to Ignite Sales” seminar hosted by American Express on 18 August. Nearly 200 QTS-accredited merchants attended to hear prominent guest speakers share their insights on improving staff response to challenging market situations.

Stimulating Visitor Spending

Hong Kong Summer Fun: To attract overnight visitors in summer, HKTB rolled out the massive Hong Kong Summer Fun campaign from 15 June to 31 August. One of the biggest HKTB promotions in recent years, it featured an array of activities including lucky draws and tempting offers provided by QTS-accredited merchants and other trade partners.

Happy@Hongkong Super JETSO: HKTB supported QTSA in this citywide campaign held from 27 April to 28 May. It featured special offers from 16,000 establishments, including QTS-accredited merchants, as well as other retail outlets, restaurants, shopping malls, hotels and attractions.

Visa Quality Privileges: Partnership programmes between Visa and QTS-accredited merchants were put in place from 15 June 2014 to 14 December 2015, with various overseas and in-town campaigns promoting the programme and the participating merchants.

Strengthening the Digital Marketing Platforms

HKTB launched the “Hong Kong Value Offer” mobile app, a powerful O2O (Online to Offline) platform and strategic collaboration with Sina Weibo and Alipay. The app integrates with e-coupons on DiscoverHongKong.com and the My Hong Kong Guide mobile app to connect merchants in Hong Kong to overseas markets.

A series of booster promotions will be launched from time to time in order to drive downloads and usage of the platform.

QTS-accredited merchants are welcome to make use of these digital marketing tools to generate more business opportunities from visitors. If you are interested or have any enquiries, please contact our appointed QTS marketing agency, DT Communications Asia Pacific, at 3696 6951 or by email at qts.offers@dt-asia.com.

To learn more about how these and other exciting QTS promotional activities can help grow your business, give us a call at 2806 2823 or email to qts.secretariat@hktb.com.

We wish you every success and even better performance in the months ahead.

Yours sincerely,
Hong Kong Tourism Board

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Updated Oct 2015
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