We are grateful for the outstanding turnout at the recent Hong Kong Tourism Overview 2024 with over 1,200 industry partners, showcasing our collective commitment to success.

As we gather momentum into the coming year, we endeavour to position 2024 as the “Year of Conversion” by driving source market consumers’ interest in visiting Hong Kong into actual arrivals and hence stimulating spending in town. This can only be achieved with the concerted efforts of the whole tourism industry and the related sectors, “Driving Success Together, As One”.

In this issue, we delve into our latest business plan, highlighting three major objectives and four key strategies that will steer our journey ahead. Besides, exclusive insights from the two esteemed guest speakers at the Hong Kong Tourism Overview, Mr Steve Saxon from McKinsey & Company and Mr Fazal Bahardeen from Crescent Rating, will provide you with insights into consumer trends and the untapped potential of the Muslim travel market, shedding light on how we can enrich our offerings and broaden our outreach.

At HKTB, our mission persists in fostering robust collaborations with stakeholders across the tourism industry and related sectors. Through intensified promotional and marketing initiatives, we aim to establish Hong Kong as the quintessential city for travellers worldwide, drawing more visitors to immerse themselves in our vibrant metropolis and reinforcing our status as a premier global tourism destination.

Together, let us gear up ourselves, and we can achieve remarkable milestones and contribute to the continued growth and prosperity of our industry.