홍콩관광청이 전개하고 있는 최신 마케팅 활동 및 업계지원활동들을 소개합니다.
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| 23 Feb 2024 | HKTB Welcomes the Expansion of Individual Visit SchemeDr Pang Yiu-kai, Chairman of the Hong Kong Tourism Board (HKTB), thanked the Central Government for expanding the Individual Visit Scheme (IVS) to more Mainland cities, and expressed welcome to the arrangement. |
| 28 Jun 2024 | HKTB Warmly Welcomes Increase of Duty-Free Allowance For Luggage Articles For Visitors Who are Mainland Residents Launching New Promotional Campaign “Summer Chill Hong Kong” to giveaway “Summer Triple Rewards” with Offers Worth Over HKD$100 Million for Overnight VisitorsThe Hong Kong Tourism Board (HKTB) warmly welcomes and expresses sincere gratitude for the Central Government’s announcement to increase the duty-free allowance for luggage articles brought into the Mainland from Hong Kong by visitors who are Mainland residents. Riding on the new measure, HKTB is launching a new “Summer Chill Hong Kong” campaign, which includes a “Summer Triple Rewards” promotion, offering all overnight visitors to Hong Kong with 500,000 sets of rewards, with offers in transport / sightseeing, dining and retail totalling over HK$100 million. HKTB is also collaborating with the trade to present a range of spending offers to further stimulate visitor spending in Hong Kong. |
| 19 Sep 2024 | HKTB Unveils A Five-Day “Hong Kong Wine & Dine Festival” for the First Time Over 300 Global Wine and Culinary Booths Await A Grander & More Spectacular Harbourfront Celebration Tickets and Tasting Passes on Sale TomorrowCheers to everyone! Organised by the Hong Kong Tourism Board (HKTB), the highly anticipated annual “Hong Kong Wine & Dine Festival” is set to make a triumphant return to the Central Harbourfront Event Space from 23 October (Wednesday) to 27 October (Sunday). |
| 09 Sep 2024 | HKTB to Stage Its First-Ever Mid-Autumn Festival-Themed Drone Show Tai Hang Fire Dragon Dance Elevated and Expanded Innovative Elements Infused with Traditional Celebrations City-Wide Events to Enhance the Festive AppealThis year’s Mid-Autumn Festival features an impressive lineup of events, surpassing those of previous years! |
| 06 Apr 2024 | HKTB to Launch First Pyrotechnic Display in Labour Day Golden Week and Steps Up Mainland Market Promotions to Attract Visitors Rich Event Calendar in May with Entertainment, Cultural and Festive EventsThe Hong Kong Tourism Board (HKTB) announced that, starting from May, the Board will regularly roll out pyrotechnic displays or drone shows in line with festivals and mega events. The first pyrotechnic display will take place on 1 May (Wednesday) evening, welcoming the Labour Day Golden Week. Similarly, the first drone show will add appeal to the city’s traditional festive celebrations on 11 May (Saturday) over Victoria Harbour. |
| 28 Feb 2024 | HKTB Thanks the Government for Earmarking Resources All-Round Efforts in Driving Tourism Development with 4 Key StrategiesHong Kong Tourism Board (HKTB) Chairman Dr Pang Yiu-kai today (28 February) thanked the Government for the announcement of earmarking HK$665 million to support the work of the HKTB in the 2024/25 fiscal year. |
| 25 Jan 2024 | HKTB Takes Hong Kong Asian Financial Forum Guests Out of the Forum Hall to Experience Hong Kong’s Nighttime Metropolitan Appeal on Land and in the HarbourThe 17th Asian Financial Forum is being held in Hong Kong for two consecutive days with more than 3,000 elite political and commercial participants attending the event. The Hong Kong Tourism Board (HKTB) took this opportunity to host around 100 forum guests on in-depth scenic tours on land and in the harbour. |
| 10 Mar 2024 | HKTB Successfully Secures the Staging of “Consensus” Conference in Town Next Year 8,000 Participants to Explore Opportunities in Cryptocurrency and Web 3 Technology in the International Flagship EventHong Kong’s bid for international flagship events takes another step forward! With the full support of the Hong Kong Tourism Board (HKTB), Consensus, the world’s longest-standing and most influential cryptocurrency and Web 3 event, has announced its staging in Hong Kong from 19 to 21 February 2025 (Consensus Hong Kong 2025). |