홍콩관광청이 전개하고 있는 최신 마케팅 활동 및 업계지원활동들을 소개합니다.
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| 16 May 2024 | HKTB Curates Interactive Art Installation at Affordable Art Fair Bringing Speakeasy Bar and Traditional Barbershop to the Fair Ground Instilling Local Characters to International Art EventsContinue your ride on Hong Kong’s art tide! Following the success of international art events such as Art Basel Hong Kong and Art Central in March, today marks the first day of Affordable Art Fair 2024 taking place from 16 -19 May for consecutively four days. |
| 14 May 2024 | HKTB Announces Provisional Visitor Arrivals for AprilThe Hong Kong Tourism Board (HKTB) announced that the provisional visitor arrivals for April was 3.4 million, a 20% year-on-year increase. Non-Mainland markets recorded an increase of more than 50% from the same period last year. |
| 11 May 2024 | HKTB Welcomes the Expansion of Individual Visit Scheme Covering 59 Cities in MainlandDr. Pang Yiu-kai, Chairman of the Hong Kong Tourism Board (HKTB), thanked the Central Government for expanding the Individual Visit Scheme (IVS) to 8 Mainland cities from 27 May and expressed welcome to the arrangement, “The Central Government’s inclusion of the new cities in the IVS twice in three months reflects its full support and confidence to Hong Kong. It is also a gift for Hong Kong's tourism industry.” |
| 11 May 2024 | HKTB May 11 Drone Show Soundly Concludes with Spectacles Gather along the Coast to Celebrate the Traditional FestivityOrganised by the Hong Kong Tourism Board (HKTB), the drone show on May 11 concluded successfully. The performance was themed around the traditional festivities of the Birthday of Buddha and the Cheung Chau Bun Festival to promote the local culture and spread blessings . Locals and visitors gathered along the coast in Wan Chai, creating a lively ambience. |
| 08 May 2024 | HKTB Strengthens Promotions in the Middle East, Signs Memoranda of Understanding with Leading Arabian Airline and Online Travel Agent and Leads the Largest-Ever Trade Delegation from Hong Kong to DubaiIn recent years, the Middle East has become an emerging tourism market that the world highly focused on. This month, the Hong Kong Tourism Board (HKTB) launched a series of initiatives targeting the member states of the Gulf Cooperation Council (GCC) in the Middle East, including Saudi Arabia, the United Arab Emirates (UAE), Bahrain, Kuwait, Oman and Qatar, with a view to strengthening efforts to promote Hong Kong tourism in the source markets of the Middle East and attracting more travellers from the markets. |
| 07 May 2024 | HKTB Reveals Details of Drone Show This Saturday A Celebration of Traditional Festival with Giant Bun Tower and “Lucky Buns” Sending Good Wishes from the SkyFollowing its announcement of the upcoming drone show to be held on 11 May (this Saturday), the Hong Kong Tourism Board (HKTB) today released the details of the show, including the design. In celebration of the two major traditional festivities of the Birthday of Buddha and Cheung Chau Bun Festival next week, the show will be themed around the two festivals and will showcase the traditional features, adding festive ambience to the city and sending blessings to locals and visitors. |
| 01 May 2024 | HKTB's 5.1 Marine Pyrotechnic Display ConcludesThe Hong Kong Tourism Board (HKTB)'s 5.1 Marine Pyrotechnic Display concluded successfully tonight, as visitors and the public gathered at Victoria Harbour to celebrate the Labour Day Golden Week holiday. |
| 28 Apr 2024 | HKTB Welcomes the Largest Ever Meeting and Incentive Travel Trade Delegate and Rolls Out Brand New “Hong Kong Incentive Playbook” in ParallelUp the game for your team! The Hong Kong Tourism Board (HKTB) recently hosted the largest ever trade familiarisation trip for meeting and incentive travel agents, which have attracted about 110 trade partners from Mainland, Southeast Asia, South Korea and India to Hong Kong; at the same time, HKTB rolled out a brand new “Hong Kong Incentive Playbook” featuring more than 100 Hong Kong experiences. |