홍콩관광청이 전개하고 있는 최신 마케팅 활동 및 업계지원활동들을 소개합니다.
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| 19 Apr 2024 | HKTB Launches Second Phase of Temple Street Promo with Extended Decors over Retail Section and New MV by Grassroot Pop Legend Wan Kwong to Reinterpret Temple Street CultureSince December 2023, the Hong Kong Tourism Board (HKTB) has launched a new Temple Street promotion with the themes “A Taste of Temple Street” and “Captivating Street Decors”. |
| 05 Nov 2024 | HKTB Joins the China International Import Expo for the 7th Year Immersive Pavilion Showcases Hong Kong’s In-Depth Tourism and Mega Events Appeal as a Multi-Destination Tourism HubThe 7th China International Import Expo (CIIE), a national annual trade show, was kicked off today (5 November), running for six days in Shanghai. |
| 05 Apr 2024 | HKTB Invites The City To Dive into the Hong Kong Sevens Rugby Raves And Promotes Hong Kong’s International Image with Mega Events and Invites the Weasley Twins from Harry Potter Movie Series to the GamesAs the Hong Kong Sevens 2024 will be staged in Hong Kong Stadium for three days from 5 to 7 April 2024, the Hong Kong Tourism Board (HKTB) is inviting the city to dive into the rugby raves! |
| 28 Jul 2024 | HKTB Introduces New “Hong Kong Pals” Team with More Than 100 Volunteers after Record High Applications; Volunteers to Offer Hospitality alongside Professional Visitor Service SpecialistsThe frontline visitor service team of the Hong Kong Tourism Board (HKTB) is made up of professional visitor service specialists supported by a group of volunteers “Hong Kong Pals”. In 2023/24, the team provided travel advice to more than two million visitors and resolved more than 2.3 million inquiries. |
| 01 Jan 2024 | HKTB Hosts Largest-Ever New Year Countdown Firework Performance to Welcome 2024 Visitor Arrivals on New Year’s Eve Break 2023 Record and Exceed 220,000Organised by the Hong Kong Tourism Board (HKTB), the firework musical performance of “Hong Kong New Year Countdown Celebrations” concluded successfully tonight (1 January 2024), bidding farewell to 2023 and welcoming 2024 in joy. |
| 11 Jul 2024 | HKTB Hands Out 500,000 Sets of “Summer Triple Rewards” to All Overnight Visitors Starting Today and Steps Up Promotions on Hong Kong’s Summer Excitement in Source MarketsThe Hong Kong Tourism Board (HKTB) recently rolled out a new summer promotional campaign “Summer Chill Hong Kong”. Starting from today (11 July), HKTB will hand out 500,000 sets of “Summer Triple Rewards” to all overnight visitors to Hong Kong. |
| 04 Mar 2024 | HKTB Encourages Hospitality Culture with Reality TV Show Kicking off the Campaign Undercovers Put Service Qualities to Test and Reveal Merchants’ Hospitality SpiritsThe Hong Kong Tourism Board (HKTB) strives to work with the trade to demonstrate hospitality spirits and enhance professional quality services. Recently, the Board partners with a local broadcaster to stage an eight-episode reality show as the first move to champion for a city-wide hospitality culture and quality services. |
| 14 Aug 2024 | HKTB Elevates the “Sun Hung Kai Properties Hong Kong Cyclothon” to a Sports-themed Carnival Calling 6,000 Cyclists to the City’s Largest Cycling EventOrganised by the Hong Kong Tourism Board (HKTB), the Sun Hung Kai Properties (SHKP) Hong Kong Cyclothon will return on 13 October (Sunday) to share the fun of sports, with the event elevated to a sports-themed carnival. |