HKTB Promotes Trail Running Tourism by Supporting Three Major Trail Running Races in Town Hong Kong’s Natural Charm Attracts Over 100 South Korean Visitors for Running-Themed Tour

The Hong Kong Tourism Board (HKTB) is dedicated to showcasing Hong Kong’s stunning natural beauty through various channels globally, particularly emphasising its famous hiking trails. After supporting three major world-class trail running events held in town recently (TransLantau, Oxfam Trailwalker and Hong Kong 100 Ultra Marathon), which attracted a total of a few thousand visitors from various markets, HKTB recently partnered with Klook, airlines and other industry stakeholders in hosting the Hong Kong Outdoor Festival targeting the South Korean market again. The Festival attracted more than 140 South Korean visitors to immerse themselves in Hong Kong’s captivating mix of urban and natural landscapes, experiencing its breathtaking coastal trails and lush mountain paths through a series of adrenalin-fuelled running activities.

Popular Among KOLs: Hong Kong’s Outdoor Adventures Captivate 140+ South Korean Visitors 

The event on 15-16 February attracted a star-studded group of visitors from South Korea, among them were sports-loving celebrities, athletes and influencers. They included actress Im Se-mi from the Netflix hit The Whirlwind, and Jun Woong-tae, a modern pentathlete and Asian Games double gold medalist as well as an influencer on the 4 million-subscriber YouTube fitness platform Allblanc TV. The highprofile KOLs also shared their firsthand experiences of outdoor activities in Hong Kong with their global fans on social media platforms. 

A Natural-Urban Blend: Scenic Morning Jog with Iconic Attractions from an Oasitic Perspective from the Peak 

活動涵蓋 3 條各有特色的跑步路線供參加者自由選擇，包括太平山頂晨跑，一邊俯瞰維港景緻，一邊感受環山步道綠樹成蔭的靜謐之美。完成山頂晨跑後，眾參加者到凌霄閣出席活動開幕典禮，在全港最高觀景台之上，將城市美景盡收眼簾。  

From Sea to Hill: Vibing in Hong Kong in a Harbourfront Night Run and Conquering the Dragon’s Back 

The sports lovers could not have too much of the city’s energy! Moving themselves to the Central Harbourfront, the group continued to drink in the city’s electrifying nighttime energy as they run along the coast under the lead of former South Korean national track athlete Jang Ho-jun and marathon runner An Euntae, accompanied by the city’s brilliantly illuminated skyline.

Before the group bade us farewell, the participants experienced Hong Kong’s trail run along the Dragon’s Back mountain ridge trail, which is hailed by CNN Travel as one of the world’s best hiking trails. Runners were guided by professional coaches as they navigated the challenging, zigzagging route that soars above the city’s hustle and bustle to offer breathtaking coastline views and verdant mountain scenery. 

Tapping into Growing Demand for Outdoor and Wellness Tourism  

HKTB South Korea Director Mr Kim Yoon-ho, the mastermind behind this exciting Festival, cited the success of last year’s inaugural Hong Kong Outdoor Festival as evidence of the strong appeal of green tourism and outdoor sports-focused vacations for South Korean travellers. As the health-conscious MZ generations (the Millennials and the Gen Z) increasingly embrace active lifestyles, HKTB will continue to shape tourism through sports and promote the city as an outdoor destination by bringing together health and wellness and Hong Kong’s stunning natural beauty.

After the morning run, participants attend the opening ceremony where HKTB South Korea Director Mr Kim Yoon-ho gives a welcome speech.

HKTB Supports Three World-Class Trail Races, Attracting More Than 3,700 Visitors 

HKTB is committed to establishing Hong Kong as a premier destination with world-renowned trail races by inviting world-class runners to participate in various events. The city recently hosted three such races—TransLantau and Oxfam Trailwalker in November last year, followed by Hong Kong 100 Ultra Marathon in January—attracting more than 3,700 participants from Mainland and overseas visitor source markets. Notably, 70% of runners in Hong Kong 100 Ultra Marathon were visitors, reinforcing Hong Kong’s status as a top destination for nature-driven tourism. Looking ahead, HKTB will continue to work closely with travel agencies and industry partners to expand its outdoor tourism offerings, inspiring travellers to discover the city’s extraordinary natural beauty.