홍콩관광청이 전개하고 있는 최신 마케팅 활동 및 업계지원활동들을 소개합니다.
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| 05 Nov 2025 | HKTB Exhibits at China International Import Expo for Eighth Consecutive Year Blending Modernity and Tradition to Showcase “Asia’s World City”The Hong Kong Tourism Board (HKTB) participated in the 8th China International Import Expo (CIIE) on 5 November, marking its eighth consecutive year at the event since its inception. This year’s pavilion was inspired by Hong Kong’s unique bamboo scaffolding craftsmanship, combined with modern LED lighting technology to create an immersive experience. |
| 04 Sep 2025 | HKTB Fully Supports Hong Kong’s First-Ever World Football Summit Global Football Legends Savour Local Crusine and Enjoy Iconic Views |
| 16 Jan 2025 | HKTB Hosts 100 Guests of Asian Financial Forum for Local Exploration Elite Global Leaders Marvel at the City’s Stunning Night Vista and Old Town Central Unrivalled Attractions Add Value to Business Travel and Mega EventsTo attract high-yield visitors to Hong Kong, the Hong Kong Tourism Board (HKTB) constantly promotes the development of Meetings, Incentives, Conventions and Exhibitions (MICE) tourism through elevating business travellers’ experience in Hong Kong, reinforcing the city’s position as the “World’s Meeting Place”. |
| 28 Jul 2025 | HKTB Joins the “CHIIKAWA DAYS Exhibition” Buzz and Brings Exclusive “YUM CHA” Art to Hong Kong NeighbourhoodsE-Stamp Rally and Travel Packages Launched to Attract CHIIKAWA Fans from Around the World |
| 23 Oct 2025 | HKTB Kicks Off Four-Day “Hong Kong Wine & Dine Festival” Event Opens Until Midnight for the First Time Central Harbourfront Makes an Unmissable Destination for Quality Tastes from Around the WorldThe city’s premier annual gastronomic event, the Hong Kong Wine & Dine Festival, opened its doors today (23 October) for a four-day celebration of global flavours. |
| 14 Nov 2025 | HKTB Kicks Start “Hong Kong WinterFest” with “Winter Wonderland in Central” as the Star Seasonal AttractionThe Hong Kong Tourism Board (HKTB) tonight launched its annual winter extravaganza Hong Kong WinterFest” in Central. The HKTB has teamed up with Hongkong Land to present Winter Wonderland in Central, which kicks off a packed calendar of festive events across the city. A Christmas Town featuring giant toys and a spectacular 20-metre outdoor Christmas tree will be a must-visit spot for both locals and tourists celebrating the holiday season. |
| 09 Oct 2025 | HKTB Launches Red Study Tour Route with Culture, Media, Television, Tourism and Sports Bureau of Shenzhen Municipality100 Hong Kong and Shenzhen Secondary School Students Experience the “Chinese Cultural Celebrity Rescue” Learning Journey |
| 19 Sep 2025 | HKTB Launches “Hong Kong Restaurants Halal Certification Funding Scheme”to Encourage Restaurants to Apply for Certification and Enhance Muslim Visitor Experience |