加拿大市场聚焦

加拿大市场简介(2024年)
人口(百万)
人均国内生产总值(美元)
访港旅客人次
假期日历
目标市场分类
- 中层人士(年龄31-45岁)
- 年轻人(年龄25-30岁)
- 成功人士(年龄46岁+)
- 主要地区:不列颠哥伦比亚省、安大略省
每月更新航班时间表
每周来往香港及加拿大() | ||
---|---|---|
航空公司 | 航线 | 每周航班班次* |
* 资料或会不时更新
来源:香港民航处
Major Trade Marketing Activities
HELLO HONG KONG CAMPAIGN (JULY – DECEMBER 2023)
Bizcation
To keep Hong Kong top of mind and inspire business travellers to stay and play in Hong Kong, HKTB collaborated with Cathay Pacific to host a few activations:
- AMEX GBT Partnership Exchange, Toronto (18 July 2023)
HKTB and CX co-hosted lunch at the AMEX GBT Partnership Exchange event in Toronto, where 150 participants were updated on the latest tourism offerings in Hong Kong. It was a good opportunity to influence the leadership team and consultants to consider the fun side of Hong Kong after business is done. Feedback from the crowd was they were not aware that Hong Kong had so much to offer.
- CX/HKTB/Ritz Carlton Mixology Evening for TMCs (22 August and 18 October 2023)
In partnership with CX and The Ritz Carlton Toronto and Hong Kong, we co-hosted two after-hours events for TMCs in the summer and fall, attended by a total of 88 consultants. The events included mixology classes in which two featured mixologists taught the groups to make Hong Kong-inspired and local cocktails, who also spoke of their 香港及local trends and experiences in a fireside chat and wrapped up with Hong Kong trivia games. Grand prize winners won trips to Hong Kong sponsored by the three partners.
Hello Hong Kong Integrated Campaign

HKTB continued its Hello Hong Kong campaign, strategically employing banner ads to target travel intenders. The campaign resulted in an impressive 27.4 million impressions reaching 9.9M users. These are users predominantly from within the business, Asia, luxury, and adventure travel segments. On social media, the campaign received a reach of over 876,000.
Expedia Hello Hong Kong Campaign (September 2023 – January 2024)

HKTB partnered with Expedia to launch a six-market campaign at the end of September with dedicated microsites in three languages, social videos, on-site banners and retargeting video ads on third-party sites. The campaign is running in Australia, USA, Canada, UK, Germany and France. To date, the English-markets campaign has achieved a CTR of 0.16% (vs target of 0.1%) and a return on advertising spend of 74.5:1 (target of 10:1). Campaign microsites can be viewed here:
- https://discoverhongkong.expedia.ca/
- https://discoverhongkong.expedia.com/
- https://discoverhongkong.expedia.com.au/
- https://discoverhongkong.expedia.co.uk/
VISA Infinite Luxury Hotel Series (September 2023 – January 2024)

HKTB worked with VISA Infinite to feature four Hong Kong luxury hotels on their website to target high-end traffic to Hong Kong. The hotels were selected by VISA for their exclusive and attractive offers to cardmembers. HKTB also promoted this campaign through a Globe and Mail media co-op highlighting the unique experiences at each hotel.
Buzzfeed

BuzzFeed crafted engaging Hello Hong Kong videos tailored to resonate with Gen Z and millennials. These videos, with six distinct versions, were disseminated across platforms like Instagram, Facebook, YouTube and BuzzFeed.com. The overarching campaign objective was to amplify Hong Kong’s appeal as a premier travel spot, emphasising its open arms for global tourists, especially targeting Gen Z, Millennials and affluent families from the U.S. and Canada. The campaign yielded 4.5M impressive impressions, including 2.31M video views.
Ethnic Campaign

The ethnic market was effectively tapped into through collaborations with Fairchild TV and Sing Tao radio. Fairchild TV showcased the Hello Hong Kong videos on their platform and website, with TV hosts further discussing the campaign. At the same time, Sing Tao radio presenters integrated Hello Hong Kong themes into their shows and initiated a nostalgic contest on social media about memories of Hong Kong. This strategic approach culminated in a highly engaged audience and optimal utilization of Hello Hong Kong assets.