HKTB Online Support(Intl.)
研究及统计打印

日本市场聚焦

日本市场简介(2024年)

人口(百万)

123.8

人均国内生产总值(美元)

32,859

访港旅客人次

560,169
数据来源:世界银行(2024年12月);国际货币基金组织(2024年10月); 香港入境事务处

旅游统计资料库

设定

 
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* 欲查阅详细旅游统计资料库, 请参考旅游市场表现

假期日历

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目标市场分类

按人口划分
  • 主要群体:年龄介乎25-39岁的男士及女士
  • 次要群体:富裕人士(包括各年龄层)
按地理划分
  • 主要市场:东京、大阪
  • 次要市场:名古屋、福冈

每月更新航班时间表

每周来往香港及日本(
航空公司 航线 每周航班班次*

* 资料或会不时更新

来源:香港民航处

业界活动概览


主要市场推广活动

Joint Caravan HK Promotion with NTA

Conducted joint caravan HK promotion with NTA/CX Tokyo Metropolitan Division for package tour to HKG.

  • Late June in Umeda, Tennoji, Kobe-Sannomiya, Kyoto branches
  • Mid July in Ichikawa, Ueno, Urawa, Kanazawa-Hakkei, Yokohama branches
  • Total nine NTA branches we visit for promotion with NTA/CX staff.

Kansai Airport Overseas Travel Fair in Umeda, Osaka

Participated to the Kansai Airport Overseas Travel Fair as consumer event.

  • Date: 22 July 2023
  • Number of Visitors: 882 consumers
  • Number of Attendees: 132 consumers to HKTB Seminar during the event

HKTB 1 page Advertorial in Wing Travel Weekly

HKTB Tokyo inserted a 1-page Hong Kong advertorial in Wing Travel Weekly the trade news.

  • Date: 24 July 2023
  • Circulation:
    • 8,900 copies (Travel Trade)
    • 1,799 copies (JATA members)
    • Total: 10,699 copies distributed.
  • Contents: Hong Kong Reopened / New POIs

HKTB Trade e-News Letter

HKTB Tokyo distributed the HKTB Trade e-News Letter to registered members of Wing Aviation Press Co., Ltd. the trade media.

  • Date: 4 September 2023
  • Circulation: 76,150 registered members
  • Contents: JATA Tourism Expo Japan Osaka/Kansai 2023

JATA Hong Kong Update Trade Seminar in Takamatsu

To inform update information of Hong Kong to travel trade in Chu-Shikoku area through agency seminar in Takamatsu, Kagawa.

  • Date: 29 August 2023
  • No. of Attendees: 12 pax
  • Online Flight: UO (Hong Kong Express)

HKTB/TAT/MTPB Update Seminar in Sapporo

To inform update information of Hong Kong to travel trade in Sapporo, Hokkaido.

  • Date: 29 September 2023
  • No. of Attendees: 47 pax
  • Contents: Introduce new attractions and facilities in Hong Kong together with current situation in Hong Kong.

推荐统计刊物

香港旅发局
年度业务简报
24/25Arrow

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