HKTB Online Support(Intl.)
研究及统计打印

中东市场聚焦

中东市场简介(2024年)

人口(百万)

卡塔尔
2.7
阿曼
5.3
巴林
1.6
科威特
5.0
沙特阿拉伯
33.9
阿联酋
10.9

人均国内生产总值(美元)

卡塔尔
71,568
阿曼
20,631
巴林
29,573
科威特
32,290
沙特阿拉伯
32,881
阿联酋
49,550

访港旅客人次

卡塔尔
1,710
阿曼
1,088
巴林
775
科威特
2,639
沙特阿拉伯
6,136
阿联酋
4,150
数据来源:世界银行(2024年12月);国际货币基金组织(2024年10月); 香港入境事务处

旅游统计资料库

设定

客源地区及市场
期间:
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* 欲查阅详细旅游统计资料库, 请参考旅游市场表现

假期日历

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目标市场分类

按人口划分
  • 阿拉伯精英、王室成员、国营企业员工
  • 阿联酋和沙特阿拉伯富裕家庭
按地理划分
  • 主要地区:
    • 阿联酋(迪拜、阿布达比和沙迦)
    • 沙特阿拉伯(利雅德、吉达和达曼)
  • 第二主要地区: 卡塔尔

每月更新航班时间表

每周来往香港及中东(
航空公司 航线 每周航班班次*

* 资料或会不时更新

来源:香港民航处

业界活动概览


主要市场推广活动

GCC Consumer Outreach through DHK Facebook Arabic:

HKTB promoted Hong Kong Winterfest celebrations and generated 17,121 website visits for the DHK Arabic website and 5.4mn reach for the Discover Hong Kong Arabic Facebook page.


GCC Trade Co-ops:

Prisma Media with Cathay Pacific Airways (end of campaign)

HKTB collaborated with leading OTAs like Musafir.com in UAE & Almatar in KSA to introduce Hong Kong’s new and diverse tourism experiences to the young affluent Arabic speaking audience who is continuously look out for travel inspirations to explore new destinations on their travel app.

  • Almatar:
  • Musafir.com:

Corporate Outreach in UAE & KSA:

HKTB participated in MICE Arabia & Luxury Travel & Kingdom Business & Luxury Travel congress to introduce Hong Kong’s new infrastructure, new attractions and new opportunities and latest MICE offerings to the leading corporates, government offices and Royal representatives.


Trade Outreach in UAE & KSA:

HKTB organised sales visits and hosted destination updates for leading travel companies in UAE and KSA to update them about Hong Kong and latest tourism developments for them to put Hong Kong back into their sales and promotion calendar. We also provided detailed destination information pack including the contact list of Hong Kong DMC, destination presentations & video playlist, list of Halal & Muslim friendly facilities and Hong Kong Rewards offers and benefits.


Trade Posts via Mustakshif (HKTB Gulf Rep):


Participated in Meetings Arabia and Luxury Travel Congress (MALT) 20th -21st September & Kingdom Business & Luxury Travel (KBLT) Congress KBLT 25th – 26th September 2023

These events provided a two-day extensive networking opportunities with corporate MICE buyers, aiming to consider Hong Kong as a destination for the year. Key objectives included building a future pipeline of M&I group leads, gathering prospective movement information, and reconnecting with existing clients. The event aimed to enhance visibility, engage with pre-qualified corporate buyers, and leverage opportunities with last-minute groups facing visa and airfare challenges. MEHK educated buyers on new Hong Kong developments, gathered insights on trends, and familiarized corporates with unique Hong Kong experiences.

During the events, we effectively showcased Hong Kong's preparedness and new developments in attractions, experiences, and the Hong Kong Rewards (HKR) program to corporate attendees. We gathered market insights on prospective movements for 2023-24 and demonstrated Hong Kong's suitability for small and medium-sized immediate movements. Exclusive one-on-one meetings with corporate decision-makers facilitated focused discussions and networking opportunities.

Partnered with 3 leading travel brands in GCC to promote Hong Kong among the Arab travellers

  1. Wego’s Campaign: Promote Hong Kong as a prime travel destination from the Middle East & North Africa, offering a wide range of activities such as winter sports, gastronomy, eco-tourism, culture & heritage, nature & adventure, shopping, and health.
    • Promote Special Deals & Stopover Itineraries: Encourage potential visitors to take advantage of special deals and stopover itineraries to explore Hong Kong during their stay.
    • Leverage Wego App: Promote the use of Wego as the app of choice for booking any travel services
  2. Dnata campaign: focused on building awareness and driving consideration for Hong Kong as the best possible place to experience the culture and glamorous lifestyle of East Asia. The campaign highlighted:
    • Culture Immersion: Showcasing the rich cultural heritage of Hong Kong.
    • Art: Promoting Hong Kong's vibrant art scene.
    • Shopping, Lifestyle, and Entertainment: Highlighting the shopping districts, lifestyle experiences, and entertainment options.
    • The Great Outdoors: Emphasizing outdoor activities and natural attractions.

    The campaign title was “Hello Hong Kong: Your Holiday Destination for 2024” and “Captivating Hong Kong.” The target audience included families, friends, and solo travelers for summer, as well as nationals and expats for Eid Al Adha.

  3. Musafir.com Campaign: marked Musafir.com's first major campaign for Hong Kong after the pandemic. The campaign's main focus was raising awareness and creating interest in Hong Kong as a leisure tourism destination. The objective was to attract a broad audience, from solo travelers to families, through engaging content and exclusive offers.

推荐统计刊物

香港旅发局
年度业务简报
24/25Arrow

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