法國市場聚焦
法國市場簡介（2024年）
人口（百萬）
人均國內生產總值（美元）
訪港旅客人次
市場動態假期日曆
目標市場分類
- 千禧一代及較年長的Z世代旅客（年齡25-42歲）
- 巴黎及大巴黎地區
- 法國東部和南部： 尼斯、馬賽、里昂
- 法國北部和西部：里爾、南特、雷恩、波爾多
每月更新航班時間表
| 每週來往香港及法國（） | ||
|---|---|---|
| 航空公司 | 航線 | 每週航班班次* |
* 資料或會不時更新
來源：香港民航處
業界活動概覽
主要市場推廣活動
PRESS RELEASE DISTRIBUTIONS & MEDIA PITCH
- 4 July: What's new in Hong Kong? - Quarterly Newsletter summer 2023
- 11 September: The Cyclothon: Hong Kong's major international cycle race is back on 22 October!
- 12 September: The Tai Hang Fire Dragon Dance returns to Hong Kong from 28 - 30 September
- 20 September: New attraction at Hong Kong Disneyland Resort: World of Frozen, the new "Frozen" extension, opens on 20 November
- 29 September: This Sunday 1 October, the National Day fireworks return to Hong Kong
- 5 October: This autumn, Hong Kong invites travellers from all over the world to discover the Hong Kong Wine & Dine Festival
- 25 October: Hello Hong Kong – French Newsletter Autumn 2023
- 1 December: The first IBTM Asia Pacific will be held in Hong Kong in 2025
- 4 December: Winter Wonderland: Hong Kong lights up the festive season with a host of activities for young and old!
- 18 December: To welcome 2024, Hong Kong's biggest-ever New Year's Eve musical countdown fireworks display will light up the legendary Victoria Bay
- 20 December: Hello Hong Kong - Newsletter Winter 2023
- 26 December: Hong Kong will be one of the first destinations to switch in 2024
- 31 December: #NEW YEAR - HONG KONG - Download link - images and videos of NYCD
HELLO HONG KONG 1.0 CAMPAIGN (March - July 2023)
Prisma Media with Cathay Pacific Airways (end of campaign)
Partnered with Cathay Pacific Airways, the co-op was featured on multi-channels including print, online and social media, for three media brands: GEO, GALA, and NEON.
Results (June to July 2023):
- PR value: EUR 602K (HKD 4.9M)
- Visits: 27,014
- Social Media Reach: >3.5M
Generation Voyages (end of campaign)
Six interest-based articles with social media and display campaign, newsletters.
Results (April - October 2023):
- PR value: EUR 882K (HKD 7.2M)
- Impressions: +1M
- Social Media Reach: >1,4M
HELLO HONG KONG 2.0 CAMPAIGN (September – December 2023)
AdMySports (October - November 2023)
Customised advertising strategy in an outdoor & sport tourism media landscape. This GOHK campaign includes Brand content, direct media display and social ads, targeting our specific persona.
Results:
- PR value: EUR 63K (HKD 515K)
- Social Media Reach: 318,540
ELLE & ELLE à TABLE (December 2023 – ongoing until mid-January 2024)
Promotion of Hong Kong’s core experiences on ELLE’s social media outlets and HK’s dining scene + Wine & Dine Festival – including an interview of Super Fan KOL Davina Chang – in ELLE A TABLE through a sponsored online article and social media amplification.
Results:
- PR value: EUR 100K (HKD 818K)
- Social Media Reach: 656,719
L’Echo Touristique (October 2023 – ongoing until March 2024)
Campaign including three articles with social media amplification and newsletter insertions. Articles featured Wine & Dine Festival (October 2023) and will feature NYE & CNY in January and Arts Month in March.
Results as of 31 December 2023:
- 1 article, 1 social media post, 5 newsletters insertions
- PR value: EUR 108K (HKD 883K)
Hong Kong Super Fan Davina Chang (August – September 2023)
Paris-based Super Fan and KOL @TheColorDiet travelled to Hong Kong from 22 August until 5 September 2023. Evergreen and dining culture social media coverage includes 40 stories and 7 posts Creation of a culinary-themed IG reel.
Result:
- Social Media Reach: 20,025 (reel) and 130,801 (posts)
No Diet Club (August - September 2023)
Social media contest to win HK Food Tours in Paris, promoted through 1 post and 13 stories.
- Social Media Reach: >365K
Meet & Travel (August 2023)
The chief editor of this leading French MICE magazine, travelled to Hong Kong from 21-23 August 2023.
Expected coverage: 10-page print and digital feature to be published in the January - February 2024 issue.
