홍콩관광청이 전개하고 있는 최신 마케팅 활동 및 업계지원활동들을 소개합니다.
| 게시일 | 제목 |
|---|---|
| 23 Feb 2024 | HKTB Welcomes the Expansion of Individual Visit SchemeDr Pang Yiu-kai, Chairman of the Hong Kong Tourism Board (HKTB), thanked the Central Government for expanding the Individual Visit Scheme (IVS) to more Mainland cities, and expressed welcome to the arrangement. |
| 11 May 2024 | HKTB Welcomes the Expansion of Individual Visit Scheme Covering 59 Cities in MainlandDr. Pang Yiu-kai, Chairman of the Hong Kong Tourism Board (HKTB), thanked the Central Government for expanding the Individual Visit Scheme (IVS) to 8 Mainland cities from 27 May and expressed welcome to the arrangement, “The Central Government’s inclusion of the new cities in the IVS twice in three months reflects its full support and confidence to Hong Kong. It is also a gift for Hong Kong's tourism industry.” |
| 04 Jun 2024 | HKTB Welcomes the First Trade Delegation from 8 New Individual Visit Scheme Applicable Cities with a Customised Familiarisation Trip to Encourage the Development of New Products and Jointly Promote Hong Kong to Attract VisitorsFollowing the Central Government’s expansion of the Individual Visit Scheme (IVS) to Hong Kong, the Hong Kong Tourism Board (HKTB) welcomed the first trade delegation with a five-day familiarisation trip from 2 to 6 June. |
| 25 Apr 2024 | HKTB Welcomes the Labour Day Golden Week with Pyrotechnic Display “One-Stop Webpage for Golden Week Offers and Activities” to Attract Visitors and Boost SpendingLet’s welcome the Labour Day Golden Week! Riding on the holiday, the Hong Kong Tourism Board (HKTB) is presenting the marine pyrotechnic display on 1 May and launching a dedicated “one-stop webpage for Golden Week offers and activities” to promote shopping, dining, attractions and hotel offers. |
| 28 Apr 2024 | HKTB Welcomes the Largest Ever Meeting and Incentive Travel Trade Delegate and Rolls Out Brand New “Hong Kong Incentive Playbook” in ParallelUp the game for your team! The Hong Kong Tourism Board (HKTB) recently hosted the largest ever trade familiarisation trip for meeting and incentive travel agents, which have attracted about 110 trade partners from Mainland, Southeast Asia, South Korea and India to Hong Kong; at the same time, HKTB rolled out a brand new “Hong Kong Incentive Playbook” featuring more than 100 Hong Kong experiences. |
| 16 Oct 2024 | HKTB Welcomes the Measures Supporting Tourism in 2024 Policy AddressDr Pang Yiu-kai, Chairman of the Hong Kong Tourism Board (HKTB), welcomed the government’s proposal of various measures to promote tourism development in the 2024 Policy Address. |
| 16 Jun 2024 | HKTB “2024 Hong Kong International Dragon Boat Races” Conclude in Success with Crowds of Locals and Visitors Cheering Athletes along Tsim Sha Tsui Harbourfront Week of Festive Celebrations Include Races on Tsim Sha Tsui Side and Dazzling Drone Show on the Wan Chai WaterfrontThe “2024 Hong Kong International Dragon Boat Races” organised by the Hong Kong Tourism Board (HKTB) and the Hong Kong, China Dragon Boat Association (HKCDBA) concluded in success today (16 June) as crowds of spectators on the Tsim Sha Tsui harbourfront revelled in the festive atmosphere and cheered athletes across the finishing line while enjoying themselves with the refreshments available on site, passionately embracing the early summer |
| 18 Mar 2024 | HKTB “Arts in Hong Kong” Promotes Art and Cultural Tourism in All-Round Fashion New Artistic Experiences along the Harbourfront to Attract VisitorsFollowing the Central Government’s expansion of Individual Visit Scheme (IVS) to more Mainland cities, which include Xi'an in Shaanxi Province and Qingdao in Shandong Province |