Middle East Market Spotlight
Middle East Market Profile (2024 Full Year)
Population (million)
GDP per Capita (USD)
Arrivals to Hong Kong
Market UpdateTourism Statistics Database
* For the individual breakdown of tourism statistics by key source region/ market, please refer to the section "Tourism Performance".
Holiday Calendar
Target Segments
- Arab Elites, Royal Families, Employees of Government owned corporations
- Emirati & Saudi Affluent Families
- Primary - United Arab Emirates (Dubai, Abu Dhabi, and Sharjah) and Saudi Arabia (Riyadh, Jeddah, and Dammam)
- Secondary - Qatar
Flight Schedule Monthly Update
| Weekly flight capacity between Hong Kong and Middle East (for ) | ||
|---|---|---|
| Airline | Flight itinerary | No. of Flights per Week* |
* Subject to change
Source: Hong Kong Civil Aviation Department
Trade Activities Handout
Major Marketing Activities
Tactical Co-op with Dnata
The campaign focused on building awareness and driving consideration for Hong Kong as the best possible place to experience the culture and glamorous lifestyle of East Asia. The campaign highlighted:
- Culture Immersion: Showcasing the rich cultural heritage of Hong Kong.
- Art: Promoting Hong Kong's vibrant art scene.
- Shopping, Lifestyle, and Entertainment: Highlighting the shopping districts, lifestyle experiences, and entertainment options.
- The Great Outdoors: Emphasizing outdoor activities and natural attractions.
The campaign title was “Hello Hong Kong: Your Holiday Destination for 2024” and “Captivating Hong Kong”. The target audience included families, friends and solo travellers for summer, as well as nationals and expats for Eid Al Adha. The campaign generated 1,068 pax bookings.
Tactical co-op with Musafir.com
This marked Musafir.com's first major campaign for Hong Kong after the pandemic. The campaign's focus was raising awareness and creating interest in Hong Kong as a leisure tourism destination. The objective was to attract a broad audience, from solo travellers to families, through engaging content and exclusive offers. The campaign generated over 500 pax bookings through social media content, blogs and specially curated packages for Hong Kong.
Wego Marketing partnership
The campaign promoted Hong Kong as a prime travel destination from the Middle East & North Africa, offering a wide range of activities such as winter sports, gastronomy, eco-tourism, culture & heritage, nature & adventure, shopping and health. The campaign leveraged the app by using push notifications and re-targeting interested customers to secure maximum engagement.
Co-sponsored the Dragon Boat Race in Dubai, 10 - 11 February 2024
The Hong Kong Economic and Trade Office (HKETO) in Dubai sponsored the Hong Kong Dragon Boat Race Carnival during the Chinese New Year celebrations on 10th and 11th February 2024 to bring the vibrant culture and unique traditions of Hong Kong to UAE nationals. The Hong Kong Tourism Board (HKTB) participate and promoted Hong Kong as a prime travel destination though various showcase of Hong Kong tourism offerings and roped in key trade partner Dnata Travels to promote and sell Hong Kong travel deals and offers to the 2,000 visitors over the two days including Arabs, expats and corporates.
