Pilot Scheme for Characteristic Local Tourism Events

The Hong Kong Tourism Board is now inviting applications for the 21st round of the Pilot Scheme for Characteristic Local Tourism Events ("Pilot Scheme") to support tourism activities that showcase Hong Kong's local characteristics and have the potential to generate good branding for Hong Kong.

The Pilot Scheme provides funding support for event staging, marketing and promotion for visitor-targeted events that are related to arts, culture, festivals, dining and sports. It aims to support events that embody unique local characteristics, create an effective branding impact, attract visitors to Hong Kong and enhance their travel experience, while continuously enriching Hong Kong's event calendar.

Eligibility

The applicant must be a Hong Kong-registered non-profit organisation (i.e. a local, bona-fide, non-profit organisation, such as a sports or non-governmental organisation, arts association or chamber of commerce) that will host an arts, culture, dining or sports event or festival ("the Event") in Hong Kong on one or more days from 1 August 2025 to 31 July 2026.

The applicant must be the organiser of the Event, and the proposed Event in the application must:

1. Incorporate Hong Kong's local characteristics or unique attributes.
2. Attract total onsite attendance (including local and non-local attendees) of 5,000 or more (actual number based on the funding level), at least 10% of whom are non-local visitors.
3. Incur a total event cost of no less than HK$2 million (excluding in-kind sponsorship).
4. Attract media coverage, create a branding impact, have tourism appeal and enrich the travel experience of in-town visitors.

How to Apply

Applicants should carefully read the Guide to Application and other essential documents listed below. The completed application form and relevant supporting documents should be submitted in person or by post to the Pilot Scheme Secretariat Office by 12:00 noon, 28 February 2025. If the application is submitted by post, the postmark date must be no later than 28 February 2025. Applications sent by fax or email will not be accepted.

Please refer to the following documents for details:

Guide to Application	Guide to Application (PDF)
Application Form	1. Application Form (PDF) 2. Event Targets, Budget & Cash flow (Excel)
Assessment Criteria	Assessment Criteria (PDF)

Contact Us

Applicants may contact the Secretariat at +852 8120 0037 during business hours (9am to 5:30pm from Monday to Friday, except public holidays) or by email at eventsupport@hktb.com for enquiries and assistance.

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Completed Events

# Any changes to event information shall be subject to the announcement by relevant organisations.