Pilot Scheme for Characteristic Local Tourism Events

The Hong Kong Tourism Board is now inviting applications for the sixth round of the Pilot Scheme for Characteristic Local Tourism Events (“Pilot Scheme”) to support tourism activities that showcase Hong Kong’s local characteristics and have the potential to generate good branding for Hong Kong.

The Pilot Scheme provides funding support for event staging, marketing and promotion for visitor-targeted events that are related to arts, culture, festivals, dining and sports, and embody characteristics that are uniquely Hong Kong, with the aims of diversifying the city’s tourism product offerings; attracting local and overseas media coverage; increasing visitor arrivals; and enhancing visitors’ travel experience in Hong Kong.


The applicant must be a Hong Kong-registered non-profit organisation (i.e. a local, bona-fide, non-profit organisation, such as a sports or non-governmental organisation, arts association or chamber of commerce) that will host an arts, culture, dining or sports event or festival (“the Event”) in Hong Kong on one or more days from 1 July 2021 to 30 June 2022.

The applicant must be the organiser of the Event, and the proposed Event in the application must:

  1. Incorporate Hong Kong’s local characteristics or unique attributes. 
  2. Attract total onsite attendance (including local and non-local attendees) of 5,000 or more (actual number based on the funding level), 10% of whom are non-local visitors. 
  3. Incur a total event cost of no less than HK$2 million (excluding in-kind sponsorship). 
  4. Attract local and overseas media coverage, raise the international profile of Hong Kong, create a branding impact, and attract visitors to come to Hong Kong specifically for the Event.

How to Apply
Applicants should carefully read the Guide to Application and other essential documents listed below. The completed application form and relevant supporting documents should be submitted in person or by post to the Pilot Scheme Secretariat Office by 5pm, 29 January 2021. If the application is submitted by post, the postmark date must be no later than 29 January 2021. Applications sent by fax or email will not be accepted.

The Pilot Scheme Briefing Session will be held on 15 December 2020. Interested parties can send the completed reply slip to the Secretariat for registration.

Please refer to the following documents for details:

  1. Guide to Application
  2. Application Form
  3. Assessment Criteria
  4. Reply slip for the Pilot Scheme Briefing Session

Contact Us

Applicants may contact the Secretariat at +852 8120 0037 during business hours (9am to 5:30pm from Monday to Friday, except public holidays) or by email at eventsupport@hktb.com for enquiries and assistance.